UNLEASHING YOUTUBE’S POTENTIAL: AN INSIDERS GUIDE TO BUILDING A SUCCESSFUL CHANNEL FOR YOUR BUSINESS OR BRAND w JENNIFER FANNING

Did you know that YouTube is more than just entertainment? It's a potent tool for business growth! In our conversation with seasoned YouTube coach and channel manager, Jennifer, we uncover the rich potential of YouTube for brand growth in our heavily digitised world. We delve into the reality of YouTube's effectiveness, discuss the impact of its new offerings like YouTube Shorts and the podcast feature, and explore the significance of showcasing authenticity on this platform. Tune in to hear Jennifer's personal journey into YouTube and understand why audiences appreciate the real person behind a brand.

What if you could confidently step in front of the camera and create engaging videos that resonate with your audience? Jennifer brings some fantastic tips and insights to the table. We weave through practical advice on improving comfort levels and boosting confidence on camera - a vital aspect of using YouTube effectively. Learn how to prepare for a video, practice effectively, and leverage Instagram stories to enhance your brand presence. We also discuss strategies for attracting audiences through multi-dimensional content, structuring videos, and the importance of feedback and editing for improving content quality.

But, creating engaging videos is just one piece of the puzzle. Building a successful YouTube channel requires a well-thought-out plan, good lighting, audio quality, and of course, practice. Jennifer shares her expertise on how to optimise videos for broader reach by using thumbnails, titles, keywords, and repurposing long-form content. We emphasise the importance of consistency and setting content goals to shape your success. Listen as Jennifer shares her experience with going live on YouTube and advocates the power of visual elements in creating compelling content. Join us in this jam-packed episode as we map out the path to leveraging YouTube for business/ brand growth.

CONNECT HERE

HG IG: https://www.instagram.com/hannahkategarner/?hl=en

JEN:
IG handle:  https://www.instagram.com/thejenniferfanning/
LinkedIn: https://www.linkedin.com/in/thejenniferfanning/
Youtube: https://www.youtube.com/channel/UCCPI9aox6AY9OHyY3Mpw0DQ

Transcript

Speaker 1: 1:25

Hello and welcome back to Empower Thyself podcast. I'm your host, hannah Garner. I'm so excited that you've joined us today on this lovely, fine episode. If you're new here, thank you so much for tuning in. I'm really excited for you to get to know more about the podcast and, if you haven't already subscribed, i would love for you to do so now. And thank you also to all my regular listeners. It definitely doesn't go unnoticed. I'm so excited for what's to come on the podcast. It's going to be epic.

Speaker 1: 1:52

Now today I am bringing you an episode that I'm hopeful is going to be really, really useful for so many of you because, like me, a lot of us are trying to grow businesses or side hustles or just pour our creative juices into something that we really want to talk about that brings us passion.

Speaker 1: 2:11

So today we are diving into YouTube and how we can utilize YouTube and use it to support us in our business and our brand, and also just generally, how we can actually overcome the fear of showing up on video, because that is a huge, huge thing that so many of us often struggle and hold. It holds us back from really kind of growing our brands, growing our businesses or even just doing those creative endeavors And in order to talk about all of this amazing stuff, i am joined by a great friend who I met, actually, via an in-person brunch, so I'm very fortunate to have connected with her, and she is Jennifer, and she is a YouTube trainer and channel manager, supporting business owners and creators to start and grow on YouTube So they can generate leads from the platform without the confusion and stress that often comes with it. So thank you so much for joining me today, jen.

Speaker 2: 3:09

Thanks for having me, Hannah.

Speaker 1: 3:10

I'm so excited, so let's start at the beginning. How did you get into YouTube? What was your journey like? Give us it all.

Speaker 2: 3:20

Yeah, so I started my YouTube channel in 2017. So I come from a pharmaceutical background and there's not much creativity involved in that. So while I was doing my internship I was so bored I was like I need to start this YouTube channel eventually. So I think sometimes in June I finally turned on my phone, filmed my first video, told everyone on Facebook about it, like my friend, and people watched it. And over the years then I've been learning about the platform more and more, keeping up to date with the latest features and things that have been going on in the platform. And then I stopped posting about 2019 because I had a lot going on in my own personal life, but I was still very much learning about the platform. And then, in 2021, started my business as a VA but then quickly realized that I felt so boring and I needed to do something more creative. So I pivoted and specialized on YouTube management And initially it was just to edit videos and upload, basically grow YouTube channels for business owners.

Speaker 2: 4:30

And while I was posted about YouTube a lot on LinkedIn, people started reaching out to me for advice, coaching and all that. So I gave some free coaching sessions and they started getting results. So one person tripled her subscribers in three months. Another person was able to overcome that fear, the initial fear of actually starting the channel, and she actually started her YouTube channel and started uploading on the platform And I really love it. So, seeing all these results, i was like, okay, maybe I should start charging for my coaching. And here we go. So that's how I became a YouTube coach and also managing YouTube channels for business owners.

Speaker 1: 5:13

Yeah, that sounds like such a cool journey and definitely something you probably never predicted, but just curious. So when you started your YouTube channel, like you said, you were doing something not very creative being in pharmaceuticals. Just in terms of YouTube, is it still something and I'm going to go straight in with the question everybody wants to know is it still something that can help us grow our brands, help us grow our businesses? in the day that we're in now, when there's so much information, there's so many content creators, there's so much abundance of YouTube channels, is it something that we can still use? Because I think that's what a lot of people probably think when they think about YouTube is oh, i don't want to start or I don't want to bother because everybody else is doing it. What is the reality of that? Is that the case or not?

Speaker 2: 5:59

Yes, it's so very much a platform that you can take advantage of, because specifically for business owners, because a lot of them you're like well, i'm not an influencer or a content creator, so it's a work my while, and it is very much because it especially now with TikTok it allows you to just jump on and just and just be a real self, if that makes sense. So nowadays of the overly produced type of content and things like that, people want to see the real person behind your brand. So YouTube now is a great place where you can still do that And with the introduction of YouTube shorts and the podcast feature now on the platform where you can upload podcast shows like that, it's now like a great time to take advantage of those features. So, yes, they're introducing new, new features to help new people to join the platform. So YouTube shorts right now is like the number one way to get many views and reach a wider audience. So, yeah, there's never a wrong time and it's never too late to start on YouTube.

Speaker 1: 7:07

Yeah, I love that And I'm glad you said that And I just wanted to get that question out the way so that people can now listen to all the juicy stuff that we're going to share because it is still got so much value. And I think it just is because people, you know I love YouTube. I watch YouTube now more than I ever have. I never used to really get it or be into it, But I absolutely love watching a live podcast or not live, but you know, recorded podcast or learning something random when somebody just has this, really you know niche channel about history or you know all these random things or just listening to people chat, chat and just be normal, And I really love it.

Speaker 1: 7:43

So, you know, I definitely think it has a place and it's a great way for as well for you, you know, thinking ahead, this is just me using my kind of like prediction kind of patterns brain, given the use of and where things like AI is going and how people can literally use AI to now like write stuff and things Actually utilizing video. Now more than ever, I think it's going to be more important because people are going to want that one to one connection. They're going to want to see who you are. They're going to want to see the human. It's a great way to still really be so unique and show your brilliance, because now anybody technically I'm not saying that you know it's a whole new episode but and technically, anyone can write content now, given the uses of AI.

Speaker 1: 8:25

So, going back to video then, how did you start showing up on video? because, especially back when you said you started, not everybody was using it like they were now. Even Instagram wasn't a video platform at that point, So it was like the nobody was really doing it. How did you learn to show up? How did you start honing that skill that so many of us are afraid to actually do?

Speaker 2: 8:49

Yeah. So I first started a blog and realized I hated writing. I was like, okay, no, I need to be talking and podcast really wasn't a big thing back then. Anyway, think of doing podcasts And yeah. So how did I start? Literally, it was just, it was awkward as hell. I was like I was comfortable on camera, say that, but I wasn't confident and like there's a difference between the two. You can sit here and talk to the camera, That's okay, But are you being your full self on camera?

Speaker 2: 9:25

And that's where the confidence comes in, and I'd say usually I'd say like I'd sit down looking because if I was strapped to the chair and I just say whatever I need to say, and over time, really the thing is, it's practice The more you do something, the better you become at it, and I always try to improve every bit at a time, and I put impression on myself to be at 100 when I'm only literally at number two. Do you know what I mean? So doing things like making sure that I looked nice on camera, like I've looked, you know, i felt really I liked the way I looked, i wore clothes that were comfortable and things like that. That really helped Because, let's face it, if you feel good, you know it would make you more inclined to show up. Yeah, doing things like that.

Speaker 2: 10:10

And then Instagram stories. Once I started posting again on YouTube, i utilized Instagram stories. So I was talking to Instagram stories At the time. I think they were like 15 or 30 seconds long, So if I didn't like it, i just deleted it or posted it. So that helped me to engage with my audience better and realize that, although I'm talking to a camera right now, there are people on your end who's going to be watching this. So it made it easier to know that I wasn't just talking to myself, because that's something a lot of people would say It feels awkward talking to a phone or talking to a camera, but remind yourself that people will watch this later on, or they're watching this right now, if it's alive. So, yeah, just things like that helped me look in my best so I can feel my best, look my best and show off my best, my best and just practice, practice and nonstop.

Speaker 1: 11:05

Yeah, absolutely, and I think, do you know what's really funny that you said about remembering that people are on the other end and going to watch this? My issue is when I actually record, i can record and just like I'll post it this is talking about Instagram stories and stuff But I sometimes forget that people are listening to it, not in the way that obviously I am talking to people, but I forget actually how many people it can reach. And I think that's kind of a good thing, because when I actually go, i never look at my story views or who's watching, because, to be honest, i just think for me, that would just make me feel more self-conscious and weird. But like when I do, sometimes occasionally, like people react to my story and I'm like gosh, i didn't think that person was going to see that, and like whatever it is, and it kind of puts the fear in you. So you know, a lot of people, i think as well, have the flip of that where they're like oh you know, i don't want certain people to see this or I don't want to look silly.

Speaker 1: 12:00

So for people wanting to start showing up on video, how would you recommend, like you say, getting ready like that priming, i think, is so powerful because I'm like you. Yes, it's great now that you can just show up as your authentic self, without makeup or clothes, that you, you know you're, you know dressing down whatever that feels like. Yes, that's great, you can do that side, but also, like you say, getting into that kind of primed state of like I'm going to show up as my best self is amazing. What other tools can people use? Because, you know, jumping on a 15 second store on Instagram is one thing. Actually, producing a video that's going to have value, that to your audience is another kind of layer, i think, and quite scary. So what tips would you use? when you're say for me, i've never posted a YouTube video, i want to start doing that, what do I do in order to make it, that first video, the best I can, as you say, starting, even if it's starting at the beginning?

Speaker 2: 12:56

Preparation is key And this is something that I learned very quickly on. When I started my channel, it was always like, oh, i feel like saying this now, just turning the phone or the camera and speak to it, and it always felt like I was rambling a lot. There was a lot of pauses, which made editing so annoying and awkward, but preparation is absolutely key. So my process really is usually I'd researched a topic. Now, obviously, because I'm talking about YouTube, it's pretty much almost here in my head already Basically, get all my thoughts and paper And I'll look at what would people are saying, not necessarily watching the video and trying to copy what other people are saying, but what type of topics are they covering? And then what can I? what else can I add to that conversation? That's where, that's where I do my preparation And that usually takes me anywhere from 30 minutes to an hour, and then I upload my video.

Speaker 2: 13:53

So in it before and this is what I would recommend for anyone who's starting out you can start by scripting. If you are Afraid of saying the wrong thing and not remembering to say the right thing, or your rambling a lot, script your videos. So what I would do back then was I would learn the first two sentences. Press play record that. Record myself saying it, and it's not in a very stagnant way like actually Move my body, because I do move my body a lot when I talk.

Speaker 2: 14:22

So Say, as naturally as I possibly can, stop the recording. Learn the next two, three Sensuses, and it sounds like this will take forever, but it takes me 30 minutes to do that. Mmm. And then. So what happens is I'd have about 20 or 30 clips and all I have to do is just add them to my timeline in editing. So because these clips are exactly as they should be, so there's no mistakes, any must any clips. Where there is a mistake, i delete it. So it makes editing so much easier. That was what I was doing, and then, once I felt like I could trust my brain to lead my mouth, to say the right things and not ramble.

Speaker 2: 15:02

I dance. That I'd line in my videos.

Speaker 2: 15:04

Yeah so, like I'd climb in three important because there could be certain things You want to say at certain point. You might maybe mention something, we might be talking about a particular thing, and then You want to prompt yourself to talk about your offer at that moment or prompt yourself to invite people to go follow you on Instagram. So having those outline there would help you to make sure you don't say, you don't forget the things you need to say. Those are the tools that helped me and it's what I would always recommend for anyone starting out. I know some people like being led intuitively, like just let it flow. As a beginner, that sometimes can be hard because You're not just focusing on what you're saying, but it's like, oh my god, this camera or this phone, it's so overwhelming and you don't want to have to think about that. You really don't have to think about that. You just want to have something prepared already so you'd know what you'd be saying beforehand.

Speaker 1: 15:59

Yeah, i think that's actually really useful because, thinking about it even from a podcast point of view when I started, when I like I can do interviews very easily without like preparation in terms of thinking of questions, because I always I Do bounce off people's energy and what they share, then my brain gets into gear. But when I record solo episodes, people don't realize how hard it is to talk for 40 minutes straight or an hour on a topic. Even if you are a so-called expert, you know It can be a lot without either sounding like you're rambling or repeating or using the same word, and obviously there's nothing wrong with that. We all have to start somewhere. You know my first Podcast and also as well, if you're gonna do all of the episodes or like YouTube videos or editing yourself, you'll soon realize hold on a minute, i'm making this really hard for myself. So you you force yourself to get better because I know when I started doing podcasts I said like and you know filler words all of the time and When I was editing them I was driving myself insane, like I have said this 15 times in about one minute, and so now it's something I've consciously Okay, i've listened to. That back doesn't mean I don't do it, but I've definitely improved. So actually that's a really great tip on just Get the sentences right, show up on video as you, but then merge them together. It's gonna make editing easier. It's gonna make you feel more confident and, like you say, find your flow. I think if I was to do YouTube, i would most certainly have to start that way, because It's so easy to go off on a tangent as well when you are, you know, passionate about a topic or a subject.

Speaker 1: 17:33

Now moving on to the video creation. Obviously you're talking YouTube. Shorts are blowing up right now. People's attention spans aren't quite where they used to be when it comes to videos. I Know it's difficult to say a one-size-fits-all for every person, their brand and their business, but how long should you be looking for videos to be? because you know I Personally love quite long videos because I'm a detailed person, but I know for a lot of things That's not really gonna work for people. So what are you seeing is working right now?

Speaker 2: 18:07

Honestly, i get that question all the time how long should a video be? and It sounds annoying, but it needs to be as long as it needs to be right. You need to think about your audience as well, so in my case, my audience are Business owners who don't have that much time to watch a one hour long video.

Speaker 2: 18:28

Yes, listen to a podcast as an hour long, because while we're Listen to our podcast, we can be doing our laundry, could be going for a walk, do no other things, but when it's an actual video, not many business owners have an hour.

Speaker 2: 18:40

So I have that in mind and My videos think the longest video on my channel was probably about 20 minutes long. Yeah, it's really not that long at all and that's actually a live that I did. So Think about your audience. Do they have time to sit and watch this content? And so if you're an influencer, you might be able to get away with doing something much more longer, and especially if you're an influencer that has built a following, so they just want to watch you anyways. But no matter what you're saying, do you get me? and then, when it comes to editing as well, there's certain things you can do to keep people there longer, because Whether or not the video is five minutes long or 50 minutes long, it's all about the audience, how engaging that video is, because people can still click out of a five minute video.

Speaker 2: 19:33

Yeah, people took a little one minute video, yes, so It's really important that you make it engaging. So doing things like Changing scenes or you could set up two cameras. So maybe if you got two phones or two cameras or phone and a camera set one up on the side where Your main camera is right in front of you, and then every few minutes You just you switch to this camera right here and it's just showing the side, it kind of gives people the multi dimension and it makes them more engaging using words, pop it up in the screen and Send effects. That helps as well to because, even if, like, someone is serve like Looking away from the camera or from the video, once they hear a pop, they know something's on screen and then don't, it gets your attention again.

Speaker 2: 20:22

Yeah, doing things like that really helps to keep people engaged on your video. So, um, don't worry too much about how long the video is or how long it needs to be. Just think about your audience. And then, when you're editing, or no tip as well. This is something I always do for myself and for my clients when I'm editing a video, if I start thinking about What am I gonna have for dinner And now, i'm usually paying attention all time, but if my, my thoughts starts to trail away into something that's so irrelevant, then I know that part is boring.

Speaker 1: 20:55

Yes.

Speaker 2: 20:57

What I do is I go back and I watch it. I'm like, is this important? like if it's actually Important information, that I'll keep it there, but if it's something that's like I can take this bit off, i'll edit it out. So, just being aware of things like that, or at the beginning again, if you, if there's someone who you trust, you can ask them to watch the video while you're editing it, and if they look bored That's some certain points then maybe you'd know to take those bit out. But I do think, though, at the beginning, when you're starting out, until you get really confident, don't ask people's opinion. Yeah, that would only just wear you down. Do you know what I mean? But when it comes to like, let's say, you've you hired an editor or you You're more confident than hammer, but you would like to make things much better, to improve the videos, then you can ask someone's opinion on what they think and you can take those for that, as long as you know You're strong enough to not be triggered, yeah, by any criticism.

Speaker 1: 21:55

So yeah, absolutely. I think that's actually really useful point because, yeah, you know, i sometimes just jump on YouTube to watch, like a cooking video, just to kind of see how somebody's made something, just to say, oh, am I doing this right? because I don't tend to follow recipes and there's nothing more than Furiating when, like, oh, and that was it the other day, a random example, but I'll just just for context of people I wanted to, the thread out of my hood had come out and I didn't know how to get it back in the quickest. I was like, right, i need to get this back in quickly. I don't know what to do. Let me YouTube a video. There's got to be a YouTube video on how to like rethread a thing, and the first four videos that I found all had a huge spiel on Stuff that was not relevant to the video.

Speaker 1: 22:35

Now, i understand people. You know, especially as a podcast, you have to intro it and you might want people to subscribe or whatever. But it took so long. I've clicked off every single one of those videos. I wanted the video right there and then that told me this is how you do it, and then I just carried on listening to it and Listen to the bit at the end.

Speaker 1: 22:51

So something like that if you're giving useful bits of information That's really short and snippy, get to the point, whereas on the flip side of that, when I'm just, like you say, listening to like there's a few vlogs that I like to listen to, when I'm switching off and I just want to listen to someone chatting, i'll have to listen to that for an hour. So I do think there is a very big difference. And but yeah, like you say, when you start moving away from that, just yeah, you're getting distracted, especially if you're watching out of yourself, then, if you are most likely, other people are gonna as well. And I definitely think it's very important, like you mentioned, to definitely stay away from other people's opinions at the start, particularly those That aren't experienced or aren't supporting you in your journey, not Direct, like you know, like an editor or somebody who's a VA or something like that. That's fine, but, like you say, unless that person is in the arena, it's very easy to give criticism or to give feedback or project their fears or thoughts or opinions on you.

Speaker 1: 23:50

And again, with the podcast, there's definitely improvements that I could have made at the start, but I didn't really want to hear it because, if I had, i wouldn't have stopped because I'd have tried to make everything perfect. And actually the perfection comes from the practice. Yes, right, is that what you find with your clients and from your experience when you were building your channel? Yes, definitely.

Speaker 2: 24:11

It's kind of like Imagine if you are climbing up Flyer stairs, right, and if you focused, okay, all I need to do is just get through the next step. The next step, it's easier. But then, if you look up, there's a hundred more steps to go. It gets overwhelming. So if you think about how, oh, i need to be in Point to one hundred when you're only in like number two, it gets overwhelming. So think about how you can just get to three and then four and then five. So it's all about practicing.

Speaker 2: 24:42

So, like a lot of my clients, they when they come in and they're like, oh yeah, like one was like her accent switches sometimes, so she's Scottish, but then she's been living in England for like a good part of her life, so sometimes she switches to Scottish accent. When I realized and and she was really anxious about that and she didn't like showing up in camera so many things and Now like even talking to, she's like I do not know how you got me to film videos and be so confident, but the thing is it's because they had someone there to say when it's the next video, when it's the next video, you can improve. So, literally, practice Makes you perfect at anything really. So, um, yeah, that's been the experience. I've Know this for myself and for my clients. It's just the more you do something, the better you get it.

Speaker 1: 25:30

Yeah, absolutely. And let's be real as well, i think as humans, we love those little quirks. I think sometimes the things that make us the most self-conscious of like oh, this is why I'm not gonna show up Is actually something that's really endearing. When you're watching a video, i don't ever think when somebody does that, you know, i don't ever think, oh, my goodness, i can't watch this video anymore. I'm like, oh, like that's fun or that's like, oh, that's a nice quality about them or whatever.

Speaker 1: 25:51

And I think we often, as we criticize ourselves, like I absolutely hate the way I look on video, like when the camera flips it, like my teeth, like I look at all these things, but I and I genuinely do and I've had to really work on it I might not seen that because people say that but like, oh, you're always on Instagram stories, you're always doing this, you're always doing that Instagram stories. They don't flip your face, so I don't notice it as much. But like when I'm recording on a camera and I look at how wonky I've seen my face to be, like I know that sounds crazy, but I had to overcome that self-criticism because I wouldn't have shown up on video. But then I have to come back to why am I doing this? I'm not doing this like for people to tell me that I'm a supermodel. I'm doing this because I love what I'm doing.

Speaker 1: 26:36

I wanna build value, i wanna connect with my audience all of those things and actually, 99% of the time, the things we see are not what anyone else sees anyway. So that's when I learned that I was like okay, it still means that I might feel a bit self-conscious and a bit scared, but I'm gonna do it anyway. And so, when it comes to building videos and building on YouTube, what are like, if somebody said to you right, i wanna start this like, what are the key things that, in order to start building a great channel, what are the things that I need to make sure I'm incorporating as a general rule, for each video that I'm gonna upload? Are there like key things that we need to focus on?

Speaker 2: 27:20

Excuse me, so, yeah, when you are filming videos, things like first of all, your video needs to serve a purpose and it needs to be for a particular audience, And it's very sometimes at the beginning, especially if we don't have a plan for the channel, we tend to do a bit of everything.

Speaker 1: 27:42

Yeah.

Speaker 2: 27:43

And at the beginning nobody. It sounds harsh, but nobody cares who you are. Nobody cares that you had avocado until today or do you?

Speaker 2: 27:53

know what I mean. You need to give them a reason to care first, and then they'd wanna know who is Hannah. Yeah, who is Hannah? Do you get what I mean? So having a topic that serves your audience, that is really important. And then filming your video making sure you have really good lighting that's important, so you can use natural light or like because we live in England, sometimes you could start with really good lighting. Halfway through the video it's cloudy and it's dark, so maybe get a ring light and that could really help.

Speaker 2: 28:29

Audio is really important. People can stand not glitchy but blurry, not perfect video, but when the audio isn't very clear, it's harder and a lot of people tend to take out. So get a lapel mic. If you know the audio or the mic from your phone or camera isn't good enough, get a lapel mic. That really helps. And that's those are in terms of gear. Your phone is perfectly capable of filming. You don't need to go buy a camera. And, yeah, i would say, use a phone instead of like the zoom, because something happened to that. The phone is much better, it's much clearer. And then, when it comes to actually filming, like I said, follow a script or an outline to keep you on point. So you can you won't rambo or link and just stay on point and get straight to the point. Don't introduce yourself at the beginning, because like I said people don't really care.

Speaker 2: 29:24

Yeah, it sounds bad, it sounds really harsh, but especially when you're a beginner like for them it's like the second they see that video and it's got 12 views all of a sudden they're judging you Because it's like, hmm, they're probably not good enough, but let's see.

Speaker 1: 29:40

Do you get who?

Speaker 2: 29:40

you need. So then the second you go hi, i'm Jennifer, welcome back to my channel. And that's like literally the script I had on my channel back in 2017, that's what's like on top of my head. But the second you start doing that, they go yeah, i knew it, i knew it, I'm done, yeah. So it sounds really harsh, but it's the truth. So go straight to the point.

Speaker 2: 30:00

Maybe introduce the topic, what you're gonna say Or like. for example, let's say you are a brand designer and you are showing how you flipped this brand in for a client and it went from boring to like absolutely amazing. You can start by showing the original brand and what it looked like before and then how you switched it. Show the before and after right off the bat, and then you tell people to stick around to see how you did it. And some people would think that oh well, if I showed them the after, they wouldn't want to stick around, but a lot of people it's kind of like when you're watching a bacon show when they show you the finished product you want to sit around to watch how they made it. So show them that at the beginning and then you can introduce yourself and say, hey, i'm Jennifer. I'm blah blah. You know I work with these several people. I'm gonna show you today how I revamped my client's logo, or my client's brand. That because you've already given them, at the beginning, a reason to care.

Speaker 2: 31:02

So they're willing to hear more about you and then you're gonna show them how the process. So those are things to do when you're like the process, or the things to do while you're filming videos, editing. Like we said, if you think it's boring, take it out And then when you are going to upload a video, your thumbnail. That is really important. Your thumbnails are first thing people will see and your title. So make sure your title is your thumbnail and your title is interesting and it kind of tries that curiosity. So, going back to that brand designer again, you could have maybe on the thumbnail you'd have the original brand and what it looked like and then you say after And then on this side you'd have the finished product, but you could pixelate it or blur it out, so you would have to click on the video to see what the finished product looked like. So you're using curiosity there. The title can be something interesting. You know, like how I revamped this boring logo, whatever you can. So make it interesting and make people curious. Use something like maybe emotions as well. That's another thing to do, like where you're not necessarily calling people out but you're making them know that this video is for them. So example would be. This is how to grow your Instagram following. So this is how, all of a sudden, it's like I don't have a lot of followers. I want to grow my followers. This person's gonna show me how to do it. There's that desire, so that's emotion comes out and they wanna watch that video to find out how. So those are ways for your thumbnails. And then, when you go to upload it, your video description, use keywords. So, like, what keywords are trending or ranking in your in that niche, in that topic, at the moment? use those keywords to find them. Go onto YouTube and typing, for example, how to grow on Instagram, and you know the suggestive search that comes up at the bottom. Those are usually keywords that people are currently searching for. Add those to your video description. And then so the reason why you want that is because you're letting the algorithm know what the video is about, and the more keywords, more relevant keywords, you have, the more likely you would appear in search And it would also show it to those people who would normally be interested in those sort of topics or show them in their price feed as well. So, yeah, those are things to look for or to implement when you're uploading videos. And then, finally this is something that I recommend for some, for many people, because sometimes we don't know what's gonna work. Especially as a newbie The first 24 hours of uploading the video is really important.

Speaker 2: 33:58

So if by hour 12, you realize that it's not getting any views, like you need to look at your analytics. If YouTube is showing it to people so let's say, it got like a thousand impressions, that means it's shown it a thousand times, but it was only clicked 2% of the time. That means your thumbnail and your title isn't good enough. So then that's the time you can use to change the thumbnail and title and see what happens. It's just gonna show it to more people. So that's really. Those are things you could do, like that's kind of a troubleshooting or whatever to fix the problem if you don't know what normally would work for your channel. And then when you figure out a thumbnail style that your audience likes, then stick to that style. You can make it different, but that kind of like format you can stick to that. Maybe it's collage style that they like, or they like to see the before and the after, or whatever it is. Stick to that style then.

Speaker 1: 34:57

Yeah, that's a really good tip. Actually, i never even thought of that And at the start it can feel quite disheartening to only get a few views. And yes, it's important to look at analytics, especially if you're planning to grow, of course, but also, you've got to start somewhere And, like you say, at the start, you are a nobody in the grand scheme of things. Like you say, it sounds a little bit harsh, but you have to start building that relationship with your audience. It doesn't just come automatically. You don't. Nobody knows who you are, what you're about, and so, even if your views are getting, aren't as high, yes, you can look into that, do the analytics, but I definitely think as well, it's just persistence and practice. And you, unless you're, as you say, like a born your audience influencer with a built-in audience and you then convert to YouTube, of course, yeah, you're gonna get, you know, tens of thousands, hundreds of thousands of views, most likely, but you have built that audience of a million followers or half a million followers on Instagram or whatever. That's very different to starting from basically no audience. And so it's definitely like I found with the podcast.

Speaker 1: 36:02

You know, i'm trying to grow it now and have more of a strategy, but at the start it's very much just show up and do the thing, Because until you start doing it over and over again, one, you're not gonna realize what you like and two, you need to learn the skills right, you need to do it. And so that was just. You know, from my perspective would be don't get disheartened by the views, because, as well, if 10 people showed up to listen to you speak, would you feel good? You'd be like, wow, 10 people wanna live in person, 10 people wanna listen to me, share my value. That would actually feel pretty great. So don't treat those 10 views online as any less worthy as what you're doing person right, because I imagine when people come to you, they're probably frustrated. They might, you know, not have the views. How do you deal with that aspect? Like, i know you're gonna have the strategy element, of course, but how do you help, like coach them through that part, because that's quite hard and that can often stop people continuing.

Speaker 2: 37:03

Sorry, excuse me. Yeah, so imagine, let's just go back to the 10 people you were talking about. Imagine 10 people in your living room coming to hear you speak. That is a full room. Do you know what I mean? And that is why I'd always say to them like that's 10 people in your living room who want to hear you speak, wanna hear what you have to say. So then when you actually visualize that it's, all of a sudden you go from oh, it's only 10 of you still, whoa, do you know what I mean?

Speaker 2: 37:35

And another thing as well is to always look at What did you get last week or the last video, maybe your last video, and you got two views. Now you've got 10 views. That is a massive growth, even if you only got, let's say, you got 15 or 20 previously and now you got 10, because sometimes that happens, where one video does much better than the other, that is still a lot of people who are ready to hear you speak. And also the brilliant thing that I love about YouTube is a video could have 10 views today but then have 10,000 views next year Because SEO, because of the shelf life of content on YouTube, the expiry date is so long. Like I had a video that went like I think it was in 2019. Yeah, october 2019. And kind of remember how many had initially. But then, two years later, they got 600 views and I only had like 40 subscribers at a time.

Speaker 2: 38:39

So you just don't know what could happen. So I wouldn't delete a video just cause it didn't perform well in your eyes. You could do everything in your power with the thumbnails, the titles, the keywords, and then just leave it and just see what happens. That's definitely something that you could do. Some people also reach out to me for like one-off projects where it's like okay, i have all these videos. I have like a hundred videos on my channel. I know they could be optimized. Can you help me with that? I think you could do later on, like maybe when you do have more time, or if you have a budget for someone to do that for you. You can optimize the videos then, but right now, what's more important is showing up and doing the thing Like my videos.

Speaker 2: 39:25

so right now I started doing lives every week on YouTube.

Speaker 1: 39:28

I didn't even do lives on YouTube.

Speaker 2: 39:30

Yeah, it's crazy, i'm not really dying. Not many people do, though, because people tend to think, oh, it's more for gamers, like when you're streaming or whatever. But I do lives now because when you're trying to be consistent, it's always good to take the path of least resistance. So, because I'm editing videos every single day for clients, editing my own video, it's like, even though I love editing, it's just so much work. So now I'm doing lives so I can stay consistent. But what I've noticed is my lives don't get as much views as videos that I edit and whatever, and I upload them. So for me it doesn't matter, because I'm trying to build that consistency to get me And I could later on download that video and then upload it as a separate video rather than just a live if I wanted to do well.

Speaker 2: 40:21

So what is your goal? Focus on that goal. It doesn't matter if other people are getting thousands of views. What is your goal? Your goal is to start somewhere. Your goal is to become more confident on camera. Your goal is to just show up and build that consistency. Do that And then, once you've accomplished that, then you can start looking at OK, how can I improve this? How can I get more views? How can I generate leads, whatever the case may be? So yeah, that's definitely what I'd have to say about that.

Speaker 1: 40:52

Yeah, i definitely think that's an important point And not everybody on. I think as humans, we have a little bit of a tendency to think well, if I don't get tens of thousands or hundreds of thousands of views or I'm not monetizing for thousands of pounds a month or whatever, then I'm a failure or it's not worth my time. And actually you've sometimes got to take a step back and think well, actually, even if I only got 500 views like I built up to 500 views a day or 100 views or whatever But that actually converted to some kind of business if that was your strategy by somebody wanting to then connect and work with you, or if it built some kind of brand awareness or got you affiliate jobs, that maybe that's what you wanted to do. Whatever that looks like, well, actually that is success, that is doing and achieving something for you. Not everybody has to be an amazing YouTube influencer, a content creator earning thousands and thousands of pounds. Yes, that's great, and if that's something you desire, that's, of course, a goal to go for.

Speaker 1: 41:51

But I think as well, we often undermine our successes if they're not the top 1% of what people are doing, because that's what we see, right, we see it, and then we're like, oh, that's what I have to do. But actually, when you bring it down and think, ok, but is it actually converting what you had, that consistency in your building? Is it converting to something that I wanted? If the answer is yes, then you've done your job right. So I think that's just a really important perspective. And you mentioned YouTube shorts because you've got your videos, you've started doing your videos, you're being consistent. Are YouTube shorts extra additional content, or are they content you repurpose from your videos, like your longer form, or a bit of both, because I presume they're doing really well because people have short attention spans. But how do they then link to your YouTube channel? Because I literally have no idea. I see them but I don't really know how it all works.

Speaker 2: 42:47

Yeah, so YouTube shorts they can be separate videos. So some creators have a channel where they put their long form content on Yeah, and other creators have a separate channel for short videos. But for me, the way I would always tell my clients is to repurpose your long form videos into shorts, because business owners don't have time to manage two channels. So the way I see them working as business owners is think about when you go shopping, when you see the shop window display that gives you an idea of what to expect on the inside. So YouTube shorts are your window display. They bring the audience in. You get way more views through them. And then when people step in, that's when they see what else you've got to show, what else you have an offer, and that's your long form video. That's where you do the nurturing and the conversion And that's what's going to make them decide if they want to make a purchase. So that is how they work for a business.

Speaker 2: 43:56

Idea, for business creation is invite people in with YouTube shorts and then convert them with your longer form videos And you could get a lot thousands of views and subscribers who may not be ideal clients through YouTube shorts Because, let's face it, the wider the net, the more random people you're going to have, but at the same time there will still be small portion of people who you may not have reached anyways with your long form videos, but you would find it through a short and then be interested to see what else you have an offer And they'll check out the channel and see your videos. So that's how YouTube shorts would work and sit for a business owner who has a YouTube channel.

Speaker 1: 44:46

And do the YouTube shorts link to like the video, or can you link it to the video that it relates to So somebody could easily find it? or does it not work like that? Would it literally be they watch it. They're like, oh, this person's great, let me go to their channel and then just see what's on offer Like. is that possible?

Speaker 2: 45:00

You can link it in the description. The only thing from my experience people don't tend to read the description, Because that's the problem with short form video.

Speaker 1: 45:10

Yeah, I agree.

Speaker 2: 45:11

This is interesting, Next do you know, me, and then it's a matter of like oh, i like this person. Then they're going to subscribe And by subscribing or by watching your content, then YouTube is going to show them more of this stuff. Yeah, push your stuff. Yeah. What you could do is, in your editing, before you upload the video, just say watch full video on my channel, maybe. Like, as you're ending a video, have like words come up that says that. You could say that, but you can also link it in the description. But the thing is, from my experience, not many people read the description. So what I would recommend is don't upload a short that is incomplete, as in what I mean by that is it sort of stops halfway And the person is like what's going on here, like I don't understand.

Speaker 1: 46:01

So, for example, this is like We're holding information, thinking they're going to then go and find it. Yes, yes.

Speaker 2: 46:06

Exactly, yeah. So for like this podcast now with all the questions you've asked me, you could slip like almost every question into at least one short and upload that And that can be content on its own to get out of the main. But then someone could go watch the entire interview on the channel, which is a longer form video. So that is how they would work. But did you I think it was late last year they finally bridged a gap between shorts and longer form video. So initially, when shorts came out, if I watched your YouTube shorts, youtube would only show me your shorts.

Speaker 2: 46:46

It wouldn't show me a longer form video, but now they finally bridged a gap. So if I enjoy your shorts, youtube would then be like okay, you might enjoy this longer form content from her If you're a person else, that people don't tend to use. Something else that people don't tend to use is Community Tab. So if you upload a Community Post, so just a text-based post it could maybe, if you're away for the weekend oh, i was away this weekend and I was doing this and the other, basically just like what you would normally put for like Instagram. If you post that, people who watch your shorts would also see that content. Things like that would help, because when people watch your videos, even if they're not subscribed, youtube will show them your content, which is why views, in my opinion, are more significant to subscribers. Wow, yeah, because I see all the time people who have a million subscribers, 500,000 subscribers, 200 subscribers, and they're only getting like 0.5% of that number in views.

Speaker 2: 47:54

And so I'm just going to show you that it's really because a lot of people could subscribe to your channel, like two, three years ago, and then maybe you changed your content or you're no longer interested in what you're talking about. They may forget to unsubscribe, but you're not, so they're still there as a subscriber, but they're not watching your video. So views are more important than subscriber numbers, especially, obviously, if you want to be monetized, you need that 1000 subs, but after that point, to be honest, it's just really matter.

Speaker 1: 48:23

Yeah, wow, that's really interesting and definitely really useful And, I think, something that is worth using. and you mentioned as well about going live. can people interact with you on a live? So it's there, because that's a really nice part if they could do that. So, say, you're putting videos out there and then you decided to do a live as well, once a month or whatever's consistent for you and actually invite people to communicate, because I was going to say I often use, as I said, youtube at this point in time just to go and watch something, either to learn or to switch off.

Speaker 1: 48:55

I don't really tend to interact, but I think if you were to build, you're building that brand and you're building that relationship and nurturing your audience, especially with, say, a podcast let's just say I started uploading there it'd be really nice once a month to be like does anybody have any questions on what was brought up? Like have you used any of the information? Like that's a really nice piece that I never really thought about. Do you think people do use that, or is it something that you kind of have to, like push in their face for them to realize it's there, because I've never seen it but maybe not enough people are using it at the moment and it's something that is going underutilized. I don't know.

Speaker 2: 49:29

Yeah not many people are going live on YouTube, and they really should, because it's a great way to be a reconnection with people, especially as business owners. So let's say, for example, if this podcast is a live YouTube podcast and people can join in on a conversation, and you could probably set up one point, okay, if you've got any questions for Jennifer, just leave them in the comments and we would answer these questions in real time. So it's a great way to do that. The only thing, obviously, is when you have a small number of subscribers, if you don't tell them you're going live, they're not gonna be there.

Speaker 2: 50:07

Yeah, so even people who have hundreds of thousands of subscribers I see it like only maybe about 200 of them would show up on the live. That's kind of. so you don't get many people showing up on a live video because obviously I have to depend on your time and it's basically a different time zone. People could be doing something in that moment, so they can't attend. But if you have a big audience, even if it's only five people, if they can show up live and ask you questions, it's a great way to build that community, that connection with them. But again, going back to what is the goal, like in my case, i don't tell people when I'm live because I've only done this now, for I think this is a seventh week, so I'm still building that confidence in terms of going live on YouTube.

Speaker 2: 51:00

So I just wanna do it and not tell people, because you know yourself. If you were doing something for the first time and people are there, it can be quite distracting, so but then, once you're comfortable with that, then you can start sharing it and telling people. I go live every Friday at this time, so come join me. And the more you do it at that time, the consistency is there. The more people who are coming to your channel, the more people will show up, because it's like, yeah, hannah goes live at 2 pm every Friday. I wanna show off for that.

Speaker 1: 51:27

Yeah, do you remember me? Yeah, yeah, i love that. And just talking about consistency, i know we've mentioned that word a lot. I think, from your opinions and insights, from working with people on your own channel, do you need to be posting a lot on YouTube Or is it like what I'm trying to say is, is it more important to, for example, so with this podcast, i know that I post and I ensure that I have an episode up every Wednesday by 7 am and I do it once a week and I stick to that schedule. Is that more important, like having a realistic schedule and time, or is it more important to have volume of content going up each week But then some weeks it'll be three videos. Next week it'll be one video the week out. Like, how does that tend to work on YouTube? What do they prefer Like? what do they like?

Speaker 2: 52:18

Consistency, so having a schedule that you could stick to. So there's some channels that only upload once a month. So, for example, my brothers. They are obsessed with this creator who only uploads once a month, and it's one of those things where it's like we know, on the 29th of every month he's gonna upload, and they're excited Yeah, oh yeah, this guy's gonna upload on tomorrow. Yeah, we're gonna watch it, even though it's only once a month, and he has, you know, hundreds of thousands of subscribers, because that's what his audience have grown to expect from him. But at the same time, the reason why they're excited is because this video because the guy had an entire month to work on it the production is amazing, the content is what. Do you know what I mean? So it's, at the beginning, i would say, quantity over quality, because you're building that muscle, you're gonna get as much practicing.

Speaker 2: 53:12

That does not mean doing two or three videos a week. It could be one every week or one every two weeks, whatever you can manage. But I would say, try and do two or a month at minimum, but start there. And then, if it's the case where you know a lot of research is going into your videos, you need to pick the guest you're going to be interviewing And it's going to be really in-depth. I think you could say this is only going to be once a month then, because I want to provide you with as much quality as possible And people then will start choosing the quality over the quantity. So at the beginning it's for you to build that muscle And then, if you know you cannot manage it, then once a month. But it's so bad Once a month for a subpar video. Do you know what I mean?

Speaker 1: 54:06

It's a bit.

Speaker 2: 54:07

it has to be something that people would say, yeah, this is worth the wait, yeah yeah, absolutely.

Speaker 1: 54:13

And I think what's really interesting as well like now, you have got YouTube shorts Because you can repurpose content, you can kind of get in people's faces a bit more, even if you are only uploading every other week, because they'll still see your shorts, they'll still see you, but then they can still go to that video. That's quite a good thing, whereas when that wasn't there it might have felt like, you say, quite a bit of time between videos. Unless it was. You've built up that kind of, as you say, anticipation because it's something mega.

Speaker 1: 54:41

But when it comes to all of this kind of uploading and things like that, does time matter at all? Or is it just like make sure it's out on the same day Or just make sure it's out once a week? Is that a thing? Because, as I said, with podcasts your audience definitely get. I know I have a schedule myself. I'm like on Monday I'm going to listen to this podcast because I really look forward to that on a Monday. I know they bring it out on a Monday, but if it wasn't there in the morning for my walk, i'd be disappointed, because I'm always there waiting for it.

Speaker 1: 55:15

So, and then on Wednesdays, people with mine, they're like OK, that's why I decided to upload it so early, so that when people get up for work they've got the whole day to enjoy it, whatever Does the time matter for YouTube? Or is it just about making sure, ok, on a Wednesday I'm going to upload, or on a Sunday night or whatever. Does that really matter? I?

Speaker 2: 55:34

don't think time would matter. It depends on what you've trained your audience to expect. So if your audience are used to seeing a video from you first thing in the morning, then if you're not going to be able to upload first thing in the morning, at least let them know. Yeah, Because can you imagine how disappointed, like you said, if you expect to hear that podcast on a Monday morning on your walk and it's not there? But if the person lets you follow them on Instagram and they did say OK, this podcast episode is going to be going out at 2 PM instead of you know that could be a bit better, but it's all about where you train your audience to expect from you.

Speaker 2: 56:15

So if you can't get the time, that's OK, but try get the day.

Speaker 1: 56:21

Yeah.

Speaker 2: 56:23

So another thing is what I try to think about is where is the majority of your audience coming from? So for me it's America, so I would post around 3 or 4. I'd go live around 3 or 4 o'clock in the afternoon, because that's like through a morning time over there.

Speaker 2: 56:40

Things like that, but I don't like commitments, so I'm not going to say yeah, exactly 3 o'clock on Friday, i'm going to be posting, because I may not be able to do that. I've got a son who's a nursery. Nursery could call me, as I have to pick up my son. So if they can expect it on a Friday, then I think that's good. So don't worry too much about the time. Do think about when your audience will be online And then if you can promise them a day, that'd be great.

Speaker 1: 57:09

Yeah, absolutely, and I know this is a bit more of a unique one to say me And I am asking this question a little bit selfishly But when? because obviously the whole point of YouTube is for videos. Right, we're creating something to share. Now, i know there are some instances whereby people won't use their face to do a video. They might create animations and stuff. If that's their vibe or whatever they're trying to demonstrate, that's great. But most of the time it is showing up on video. But let's just say, for example, i've got some old podcast where I've got the audio but not the video. Is it still worthwhile trying to upload a video on your podcast? But this could obviously go for any type of video. If it was the same scenario Like you've got an audio snippet of something really valuable but you don't have something recorded, can you use something to replace that? Is that worth it? Or do you find that actually no people want to see the visual? Do you know what I mean?

Speaker 2: 58:05

Yeah, i do. Yeah, so there are a lot of podcasts on YouTube that don't have visual elements. It's literally a picture of the podcast photo and then the audio player in the background. It depends on your audience and what they like, but I'd like to think of this as a brand new viewer. If I click on that, expecting to see visual elements and there's nothing there, that would be disappointing for me And I'd rather go find the actual audio podcast to listen to rather than them, And that's because it's what people expect.

Speaker 2: 58:42

I always have this analogy that I share. It's like when you go to Ann Summers, right? Imagine, don't they sell granny panties. That'd be so disappointing.

Speaker 1: 58:51

Do you get what I mean?

Speaker 2: 58:52

So it's kind of like that. So it's what people expect from that platform. So what you could do is you could use B-rolls to play in the background while the audience is going.

Speaker 1: 59:09

Is there a B-roll behind the scenes? Sorry to be thingy, but I don't even know what a B-roll is, so I know my audience is on it.

Speaker 2: 59:14

Yeah, so let's talk videos and talk images. It could be behind the scene or it could be just random stock videos. It doesn't matter, just having that playing or showing in the background while your audience is going. That is better in my opinion if you could do that. But I do get that as a lot of work. So, as a beginner, it depends on the person's stage. So if you're a beginner, i'll just say, ok, just get it right there. All the work you've already done, get them right there. That's fine. But from now on, try recording it. It doesn't have to be head on. It could be maybe the camera is set here or you are asking the questions. That is still fine. That is still engaging for people. But yeah, i'd really recommend to have a visual element for podcasts. If you've got ones already filmed or recorded and you don't have any visual elements to that, that is fine, you can upload them. But, moving on, if you could possibly have visual elements, that would be great, just because when people go on to YouTube expect to be visually entertained.

Speaker 1: 1:00:20

Agreed. Yeah, yeah, i love that, i think. Yeah, i was just curious because I am in a situation a bit like that. Or say, i've recorded and the quality is not the best, but equally, i think, from what you've said, actually just getting it up there even if I haven't necessarily got my makeup on and look the best that day or the quality is not the best, but people still being able to see you interacting is going to be really powerful. Yeah, 100%. So I know we've covered so much and I know that I've really picked your brains here And I know it's going to be so useful for so many people. But are there any things that we maybe haven't touched on that you'd really like to touch on or dive into a little bit deeper, or anything like that?

Speaker 2: 1:01:00

Honestly, i think the number one thing is to just get started. Don't allow overwhelm to stop you from doing the things you want to do. If you don't know if YouTube is the right place for you to be, instead of investing time and energy into a long form video, what you could do instead is create shorts. Or, if you already have TikTok videos or Instagram reels that are under a minute long, because right now shorts YouTube shorts have to be less than no more than 60 seconds long. Oh, ok, you can put them on YouTube. Get a feel for the platform before you start investing time. If you're not sure if it's the right place for you. don't allow overwhelm to stop you from doing the things you want to do for yourself, your business and your life. Yeah, that's basically what I'd say to that.

Speaker 1: 1:01:54

Yeah, no, that's been really helpful And I think it's definitely given me. Hearing you and seeing you show up on Instagram and sharing so many useful things definitely gave me the inspiration, because I wasn't going to do YouTube, even just for the podcasting and stuff like that. But actually for me, i can see the opportunity there even now from what you've shared And I'm like, actually, do you know what? Let's just do it. Yes, it's a bit of work, but it's going to be worth it in the long run to reach more audiences.

Speaker 1: 1:02:23

And I think as well, youtube people are going back. As I said, i think I can see going forward. People are going to want to go back to that video content, knowing it's a real person, it's real people connecting, rather than just online where, like an Instagram, where you're like, oh, did that person think of that Or did they just use AI to write that post or whatever, which I'm not against, but I just think that's how I can see it going. So it's really, really useful. So to end the topic, the conversation, i always ask my guest one question, completely potentially unrelated to the episode, but I love to just find out something that is really exciting you right now, whether it's a product, what you're creating, what you're working on, just because I love to hear what's lighting my guest up.

Speaker 2: 1:03:15

OK, something interesting I'm working on. Awesome, it excites you.

Speaker 1: 1:03:19

If it's a material, you can tell me. I bought this the other day and I'm so excited by it. Like it can be whatever you want material, non-material, whatever.

Speaker 2: 1:03:29

I think for me, it's my morning routines, yeah, and I don't do them enough, But on days where I do them, like today, it just makes me feel like a whole new person, a different person. So I usually wake up around 5 o'clock, but that's because I go to bed at 7 o'clock, that's fine. Yes, i get really good sleep, and so what I like to do is to fill my surface. So I'm a question, so I listen to worship music and I pray, read my Bible, and then I create. So I write a post And that's going to be going up on that day or maybe something for a few days to stand the line.

Speaker 2: 1:04:11

But I like to fill myself up, create from a place of fulfillment, i suppose, before I consume anyone else's content. So that is, for me, the ideal morning routine. It doesn't always look like that, but it's what I strive for. On days where I do that, i know that my energy is so much different. The way I show up online is different, the work that I do is different. So, yeah, that's what works for me.

Speaker 1: 1:04:38

I love that. Thank you so much. And if people want to get in your energy, connect with you, work with you, all of the things, how can they find you? Where's the best way to do that?

Speaker 2: 1:04:47

Instagram is the best place to find me, so that's at the Jennifer Fanning. You can also find me on LinkedIn with my name, jennifer Fanning as well And my YouTube channel, jennifer Fanning. It's the girl holding the camera in her hand, with curly hair and smiling. That's me.

Speaker 1: 1:05:04

I love it. Thank you so much for joining me today. I'll make sure everything's obviously in the show notes, but it was a pleasure to have this conversation with you. Thank you so much, hannah.